Entrepreneur Turned Product Manager
Built and scaled 3+ startups from scratch. Now applying a decade of hands-on experience in product, growth, and execution to help teams launch better products, reach the right users, and deliver real impact.
Highlight Summary
- Years of experience: 10+ years in Entrepreneurship, Product management, and Growth strategy
- Education: BSc in Computer Science, Rajendra University (2015)
- Specialties: Product strategy & lifecycle, roadmapping & prioritization (RICE, Kano), product discovery & MVP development, user research & usability testing, data-driven decision making (SQL, BigQuery, GA4, Mixpanel, Amplitude), go-to-market execution, growth funnels & retention strategies, SEO & performance marketing, AI-enabled product innovation
- Industries worked in: SaaS, E-commerce, Digital Health, Affiliate, Web Development, Digital Marketing, Self-Help
Core Skills
- Product Strategy & Lifecycle: Roadmaps, OKRs, PRDs/MRDs/BRDs, MVP definition, full product lifecycle (concept → launch → iteration), problem framing, prioritization (RICE, MoSCoW, Kano), risk management
- User & Market Insights: Jobs-to-be-Done (JTBD), user research (interviews & surveys), usability testing, competitive analysis, market sizing, customer journey mapping, positioning & value proposition, pricing & packaging, go-to-market strategy
- Execution & Collaboration: Agile/Scrum methodologies, sprint & backlog management, release planning, stakeholder alignment, cross-functional leadership, communication & storytelling, UX collaboration (Figma, prototyping, accessibility, design thinking)
- Data & Analytics: KPI design, A/B testing, experimentation, funnel & cohort analysis, SQL (basic–intermediate), BigQuery, GA4, Firebase, Mixpanel, Amplitude, Microsoft Clarity, dashboards & reporting (Looker, Tableau, Power BI, Excel/Sheets)
- Technical & Tools: APIs & Postman, system architecture awareness, feature flagging, CI/CD basics, Git, no-code workflows (WordPress, Zapier, CRM tools, SEO), PM platforms (Jira, Confluence, Notion, Productboard, Aha!, Trello, Asana, Segment, LaunchDarkly)
-
Growth & GTM: Funnel optimization, lifecycle campaigns, retention & engagement strategies, product-led growth, SEO-first execution, acquisition funnel
-
AI & Automation: LLM-assisted ideation, AI/ML product awareness, automation workflows, responsible AI & guardrails
Professional Projects
HappyLife247.com
2024 May to 2025 July
- Launched a digital mental health platform (therapy, courses, ebooks) and led end-to-end lifecycle: SEO-first website, onboarding flows, and compliant paid acquisition.
- Acquired 2,500+ users in 3 months, drove $3K+ MRR, and improved engagement by 35% and conversion by 25% through funnel optimization, UX redesign, and AI-powered copy testing.
- Used GA4, Meta Pixel, Microsoft Clarity, SQL, and BigQuery to analyze user behavior, identify pricing friction, and optimize retention.
- Positioned brand as a trusted self-care solution with strong early retention and satisfaction, leveraging behavioral insights and AI-based research tools.
FatherTech.net
January 2021 to June 2023
- Built a B2B SaaS platform enabling local businesses to launch e-commerce stores with built-in loyalty, referral, and coupon features plus a no-code admin panel.|
- Transitioned from an agency model to a scalable product; led technical architecture (PHP backend, VPS, cPanel/WHM, LiteSpeed, CDN) and collaborated with cross-functional contract developers (Python, Java, frontend).
- Drove 60% increase in adoption and 70% MRR growth ($2K+) via SEO-first content, social media campaigns, landing Exited after analyzing high CAC and limited scalability in local market.
- Leveraged GA4, BigQuery, and AI-powered analytics to identify drop-offs, refine onboarding, and improve activation rates across cohorts.
GroceryUncle.com
2019 May to 2021 March
- Launched Balangir’s first 2-hour grocery delivery platform, leading product strategy, user research, and daily execution.
- Designed a mobile-first website and WhatsApp ordering flow with analytics tracking; improved daily orders by 80% and increased average order value by 45% within 90 days.
- Acquired 5,000+ customers via organic social media, local influencer outreach, and offline activations.
- Managed end-to-end operations: vendor onboarding, inventory, delivery logistics, and customer support.
- Optimized pricing, UX, and retention campaigns using GA, CRM insights, and feedback loops, boosting order frequency and service efficiency.
Things I’ve Built Over the Years
- KasolTimes.com: An viral website with social media feature. Planned for running in western Odisha. Then again rebranded as a health magazine website – planned to promote in outside India. (April 2020 to Oct 2020)
- OdishaShop.com: A website where I was selling physical products as affiliate from various eCommerce websites like amazon, Flipkart, Ajio etc. (Oct 2018 to Sep 2019)
- WebsFather.com: A website for selling web-development services. (Dec 2018 to April 2019)
- 911LoyalFriends.Com: A website with self made personal development article, products were same as digital products, affiliate by clickbank. (Aug 2016 to July 2017)
- 911LoyalSolution.com: A website where I was selling own made e-books related to relationship. (Aug 2015 to Jan 2016)
- 911LoyalService.com: My 1st start up for selling digital products from clickbank affiliate program. (May 2015 to Oct 2015)